Objective
About
Roles
Cracker Barrel is a roadside restaurant, and a
brand that carries decades of nostalgia. Our
redesign wasn’t about erasing that history,
it was about honoring it through a different era.
The existing mark was dated and no longer served the
brand, the new logo draws inspiration
from the peg game seen at every table, familiar to
anyone who has spent time in the restaurant. With
a clear brand direction established, the redesign
extended across every point a guest might encounter.
Researcher, Illustrator, Graphic Designer
